Hi Everyone! Sorry I have been MIA, I am finishing school and have been super busy searching for my next adventure. I went to New York last week for job interviews and fell in LOVE. If you have not been, definitely add it to your to do list. Not only does New York have amazing food, breathtaking views, fun people and a fun atmosphere, the shopping there is to die for! Of course you already know that!! I must say that the five-story Henri Bendel was my favorite.
On another note we all know that social media has taken off and is one of the best things that has happened to the internet. It's free advertising and the perfect way to keep in touch with your fans. We have seen Twitter, Facebook, YouTube, Flickr plus more all take off. Almost every site you see will have these logos right when you enter the page. So what is next to come? Blogs! Think about it...having someone constantly engaging with fans on a more visual level is the perfect way to stand out. As I showed you before Free People has a very fun blog, BLDG25, and Kate Spade does too! You will fall in love when you see it, they have done such a great job staying on top of the hottest social media tools. For their blog they used Tumblr and it looks great! Tumblr is perfect to keep a treading visual appearance as well as,
1. re-blog other people's posts about your company
2. post tons of colorful photos
3. create specific campaign themes directly on your blog
4. the perfect way to distribute branded content
5. add videos, quotes, anything!
The best part is no one has to follow or like your page to be involved, they can go to it whenever they please. It is not a way of interacting with fans like on Facebook and Twitter but more for the fans to see and keep updated with your brand in a fun way that benefits them. However, it is a perk to have people follow, you want them coming back! Take on this opportunity, you won't regret it if you do.